What’s the reason for the rebrand?

Due to the growing demand for both human medical and veterinary continuing education, we felt the responsibility to step up and offer more. To enlarge the organization’s vision and focus to include human healthcare as well as veterinary medicine, we needed a new name and identity to better relate to our extending audience. This rebranding was a long and thought-out process, and we hope to connect to healthcare professionals everywhere through the new Viticus Group brand.