1. Support Center
  2. Rebrand Questions

What does the new logo mean?

The mark explores the symbolism of infinity. Within the infinity symbol, the circles are a simple representation of the double helix (DNA), which signifies life. The infinity symbol represents consistency, duality, and empowerment. Viticus Group carries these qualities with the quality of their services, the multiple lives they represent—animal and human—and the continuing education they provide.